95% of online adults aged 18-34 are most likely to follow a brand via social networking - MarketingSherpa.com
Influencing streams of social media followers is now more crucial than ever with respect to any marketing endeavor. Content designed specifically for use on platforms such as Twitter, Instagram, Pinterest and Tumblr is vital towards maintaining consumer engagement.
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter - Hootsuite.com
It's crucial that social media campaigns are executed in style and with subtle maneuvering and natural approaches. This means that product and brand ambassadors must deliver content in an unforced and original way, straight to the media feeds of consumers.
The active number of global mobile social media users is 3.3 billion global equaling 42% penetration - Statista.com
The ideal product or brand ambassador has a key role to play in the execution of a marketing effort. It must not allow for its own feed to become a dumping ground for product photos and endorsements - original and creative content must be weaved in with subtle and nuanced product placement to capture and hold consumer interest.
Borealism understands this, and also understands that prospective consumers want to see the product being utilized by real people in real situations - not staged, not photo-shopped, not exaggerated.
New age consumerism requires that companies keep up with consumer engagement trends and Borealism works to achieve maximum engagement with the products that it promotes.
Beyond this, more expansive and ever-lasting social media campaigns are offered as an option to optimize exposure for your product.
In the noisy realm of social media marketing - any campaigns must be stylized and subtle, blending seamlessly and naturally with content that consumers are following to begin with. Accordingly, Borealism prioritizes engaging content above all else.
Keeping it natural
Borealism is more than just a review service. It offers a long-lasting relationship of mutual opportunity and promotion. Your product can receive more than just temporary social media exposure - it can be promoted as the go-to product of future expeditions and, hopefully, a product that Borealism can stand behind and promote on a long-term basis.
If you have a product that you’d like me to embark upon an excursion with or promote in an infinite number of creative ways, feel free to reach out.
Curious to read up on marketing strategies and tips? From product substantiation to consumer engagement, check out the Borealism Marketing Blog