• 90% of Consumers say online reviews impact their buying decisions - Marketingland.co
Statistics show that, more than ever, potential consumers require convincing before taking a chance on a product.
In an age of immediate information transfer and the unfathomable ease at which reviews can be posted (making or breaking a product or reputation), it has never been this important to ensure that reviews are thorough, convincing and accurate.
• 50% of all prospective customers will visit a business's website after reading positive online reviews - BryanCaplan.com
Borealism understands that, in the realm of outdoor adventure, reviews have to be as immersive and far-reaching as possible. In other words, they can't simply count on a one-dimensional approach that's templated for ease of efficiency.
Striking visuals are a must, activating the imagination of consumers and grabbing hold of attention in a loud social media setting. That's why Borealism offers equal parts commitment to photography as it does written testimonial, and why the product is approached from more than just the angle of its intended use.
Influencing streams of social media followers is crucial towards any marketing effort today. Content designed specifically for use on platforms such as Twitter, Instagram, Pinterest and Tumblr is vital towards maintaining consumer engagement.
Style, design, durability, effectiveness and quality - these are only the basics that must be considered. More than ever, nuances such as longevity, portability, cost, customer service, shipping times, and eco-friendliness are becoming make-or-break propositions for prospective customers.
Moreover, it's crucial that a social media feed doesn't allow itself to only become a dumping ground for product photos and endorsements - original and creative content must be weaved in with subtle and nuanced product placement to maintain consumer interest.
Borealism also understands that prospective consumers want to see the product being utilized by real people in real situations - not staged, not photo-shopped, not exaggerated.
New age consumerism requires that companies keep up with consumer engagement trends and Borealism works to achieve maximum engagement with the products that it promotes.