Choose Borealism To Review Your Product

• 90% of Consumers say online reviews impact their buying decisions -

Statistics show that, more than ever, potential consumers require convincing before taking a chance on a product.

In an age of immediate information transfer and the unfathomable ease at which reviews can be posted (making or breaking a product or reputation), it has never been this important to ensure that reviews are thorough, convincing and accurate.

• 50% of all prospective customers will visit a business's website after reading positive online reviews -

Borealism understands that, in the realm of outdoor adventure, reviews have to be as immersive and far-reaching as possible. In other words, they can't simply count on a one-dimensional approach that's templated for ease of efficiency. 

Striking visuals are a must, activating the imagination of consumers and grabbing hold of attention in a loud social media setting. That's why Borealism offers equal parts commitment to photography as it does written testimonial, and why the product is approached from more than just the angle of its intended use.

Influencing streams of social media followers is crucial towards any marketing effort today. Content designed specifically for use on platforms such as Twitter, Instagram, Pinterest and Tumblr is vital towards maintaining consumer engagement. 


Style, design, durability, effectiveness and quality - these are only the basics that must be considered. More than ever, nuances such as longevity, portability, cost, customer service, shipping times, and eco-friendliness are becoming make-or-break propositions for prospective customers.

Moreover, it's crucial that a social media feed doesn't allow itself to only become a dumping ground for product photos and endorsements - original and creative content must be weaved in with subtle and nuanced product placement to maintain consumer interest. 

Borealism also understands that prospective consumers want to see the product being utilized by real people in real situations - not staged, not photo-shopped, not exaggerated. 

New age consumerism requires that companies keep up with consumer engagement trends and Borealism works to achieve maximum engagement with the products that it promotes.

As I spend ample time running, biking, swimming, and snow-shoeing the trails of a nearby national park, I'm afforded the distinctive opportunity of being able to thoroughly assess a multitude of products meant for outdoor use. I know what it's like to drink unfiltered lake water, to have a knife or flint break in your hands, and to have swaths of deer flies eating at your back. In other words, I offer a visual pressure test of your product. 

Types of products I’m able to review:

- Portable water filters
- Bug repellents, sun screens, salves and balms
- Fire starters and other ‘survival kit’ essentials
- Swimming gear: fins, webs, goggles, snorkels, dry sacks
- Cameras, binoculars, monoculars
- Shoes, boots, socks and gaiters
- Clothing: gloves, rain jackets, fabrics, scarves, hats, wraps
- Ponchos, rain covers and tarps
- Cords, tapes, straps, bands
- Packs and storage equipment 
- Mountain-biking accessories: helmets, repair kits, tires
- Multi-tools, fold-able knives, wire and pocket saws
- Flash lights, headlamps, other LED products
- Hiking accessories: compasses, walking sticks, crampons
- Towels, bandannas, neck tubes, warmers
- Snacks, gels, bars, freeze-dried foods and food containers
- Waters, sports drinks, kombuchas, coffees, extracts

- Supplements and Nutritional Enhancements 
- Balms, wipes, soaps, sprays, cleansers
- Waterproof or water-resistant gear
- Anything else that’s consistent with, but not mentioned, on this list.

A featured spot on is also available for monthly lease, along with an accompanying review, photos, and list of retailers. Every few weeks, a new product is featured in this space for all visitors to see. 

Beyond this, more expansive and ever-lasting social media campaigns are offered as an option to optimize exposure for your product. 

Borealism is more than just a review service. It offers a long-lasting relationship of mutual opportunity. Your product will receive more than just temporary social media exposure - it will be the go to product of future expeditions and, hopefully, a product that Borealism can stand behind and promote on a long-term basis. 

If you have a product that you’d like me to embark upon an expedition with, send me a proposal using the contact form below.  

Curious to read up on marketing strategies and tips? From product substantiation to consumer engagement, check out the Borealism Marketing Blog