By nature, I’m a writer and, fittingly, I love to write about nature. I provide well-written product descriptions and substantiations. What this means is that I work to espouse a comprehensive elucidation of all features and benefits surrounding a particular product.
87% of consumers rate product content, such as product descriptions, as extremely or very important when deciding to buy. - salsify.com
My expertise rests with products that are designed for outdoor use, on trails, bikes and swims, or for products relating to personal health and psychological or physiological wellness. In other words, products used in nature and products that contribute to our natural well being.
My descriptions integrate the features of a product with their intended use in practicality and offer an abundance of expressive and vividly communicated terminology to invoke the imagination of the consumer and elucidate the respective brilliance that underlies a product.
50% of shoppers have returned an item they bought online because it didn't match the product description - onespace.com
I rely upon a number of tried-and-true written advertising strategies and proven formulaic methods such as solution-offering, emotional triggering and sentimentality, psychological wording (i.e. promoting loss aversion), and the employment of vital key words to formulate the most suitable written architectonics that linguistically portray your product. I can also keep things simple.
98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect content - episerver.com
If you have a product that you would like to be scientifically or philosophically substantiated, I can also provide the research and summary necessary to add another dimension to your product description or marketing campaigns.
Numerous products that are incredibly dynamic are only marketed in a one-dimensional way that fails to capture the best description possible. As such, opportunities to discuss the multitude of other benefits that a product may present are often overlooked.
Whether this concerns the numerous biological compounds found in various oils or extracts or the psychosomatic benefits of certain nature-based commodities, there’s usually much more juice to squeeze out of the innumerable creations that are being promoted. In terms of outdoor products, there's much more that's often overlooked - ease of packing or carrying, cleaning, durability, style, and effectiveness.
This, in part, is derived from my personal reverence for the natural world, which equips me with a lens that allows me to view natural commodities, and commodities to be used in the wilderness, with a vivid spectrum of understanding.
If interested, please fill out the form below to get the process started - tell me a bit about your product, the innumerable features that accompany it and your target consumer.
Curious to read up on marketing strategies and tips? From product substantiation to consumer engagement, check out the Borealism Marketing Blog
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